I saw the announcement. 1300+ euros for a video card... just insane. It's just a "what we can do" thing and a way to make people speak of Asus.
At least, it should be able to play Unreal 3 Samaritan engine full options on!
Stunning demo:
http://www.athenpaladins.org/forums/vie ... =35&t=6447
I'm very happy with my 570 Asus at the moment.
But I wonder if using this form of communication is not counter-productive: people could as well drop their interest in regular high-end cards and buy lower models out of despair if they end up thinking a 1500 dollars card is really useful.